NO NOTORIOUS NINES
Know What We Do
Not Formulate With
We follow a full disclosure policy for ingredients on our website and product packaging. Additionally, we believe what is not in the products is as important as what is.
Parabens
A family of preservatives, easily absorbed by the skin,
parabens are believed to disrupt hormonal balance in our body by
emulating estrogen. Very high levels of estrogen in our body can trigger
an increase in breast cell division, which can lead to tumors and even
cancer.
What to look for on the product label
methylparaben, ethylparaben, propylparaben, butylparaben,
isobutylparaben, isopropylparaben, benzylparaben
Sulphates
Popular surfactants, sulphates can cause varying levels for
eye and skin irritation, which can worsen when used for prolonged
periods of time. They can also strip off skin’s natural oils and cause
rashes. When used in shampoos, they can cause scalp irritation, dandruff
and itchiness.
What to look for on the product label
Sodium Lauryl Sulphate (SLS), Sodium Laureth Sulphate (SLeS),
Sodium Lauryl Sulfate Sodium, Laureth Sulfate Sodium, Lauryl
Sulfoacetate Sodium, Lauroyl Isethionate, Sodium Lauroyl Taurate.
Silicones
A popular ingredient in skincare and haircare, forms a barrier
between skin and environment, therefore enabling accumulation of toxins
and natural oils in pores, causing acne bursts, irritation and rashes.
Additionally, silicones have no skin benefiting properties. They are just
plastic fillers used only to enhance feel and texture of the product.
What to look for on the product label
Dimethicone, Cyclomethicone, Amodimethicone, Pheryl Trimethicone.,
Ceteraryl Methicone, Dimethiconol, Stearyl Dimethicone,
Cyclohexasiloxane, Cyclopentasiloxane (or any ingredient ending with a
‘cone’ in general)
Formaldehyde and Formaldehyde releasers
Formaldehydes are
known to cause irritation to eyes, nose and throat. They are also related to
causing some rare forms of cancer, when an individual is exposed to high
concentrations for a prolonged time. In beauty products, they are either
added directly or are released from ingredients.
What to look for on the product label
Formaldehyde, uaternium-15, DMDM hydantoin, imidazolidinyl urea,
diazolidinyl urea, polyoxymethylene urea, sodium
hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3-diol (bromopol)
and glyoxal.
Petroleum-derived ingredients
Petroleum and derived ingredients are
classified as carcinogens (cancer causing) by European Union. PAH
present in petroleum, can cause skin irritations and allergies.
What to look for on the product label
Parafin wax, Mineral oil, Toluene, Benzene, Anything
with PEG (polyethylene glycol)
Drying Alcohols
Alcohols, drying in nature, harm skin’s protective
layer, depletes vital substances required for healthy skin. It also messes
up with sebum production in pores, making skin acne prone and oily. It is
particularly bad for oily skin. In simple words, alcohols when put on skin
regularly, speed up the ageing process.
What to look for on the product label
Ethanol, Isopropyl Alcohol, Alcohol Denat
Talc
Chemical ingredients present in Talc, like silicates talc and asbestos
are not only carcinogen (cancer causing) but also cause allergies and
infection in lungs.
What to look for on the product label
Talc
Essential Oils
Essentials are a true example of ‘not all natural
ingredients are safe’ term. When used regularly on skin or in
concentrations higher than 0.1%, essential oils can significantly irritate
the skin casing rashes, burns and acne. As a matter of fact, their positives
don’t outweigh the negatives effects they have on skin.
What to look for on the product label
Essential oil, Limonene, Citronellol, Eugenol, Linalool
