NO NOTORIOUS NINES
NO NOTORIOUS NINES
Know What We Do
Not Formulate With
Know What We Do
Not Formulate With
We follow a full disclosure policy for ingredients on our website and product packaging. Additionally, we believe what is not in the products is as important as what is.

Parabens
A family of preservatives, easily absorbed by the skin, parabens are believed to disrupt hormonal balance in our body by emulating estrogen. Very high levels of estrogen in our body can trigger an increase in breast cell division, which can lead to tumors and even cancer.
What To Look For On The Product Label
Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Isopropylparaben, Benzylparaben

Sulphates
Popular surfactants, sulphates can cause varying levels for eye and skin irritation, which can worsen when used for prolonged periods of time. They can also strip off skin’s natural oils and cause rashes. When used in shampoos, they can cause scalp irritation, dandruff and itchiness.
What To Look For On The Product Label
Sodium Lauryl Sulphate (SLS), Sodium Laureth Sulphate (SLeS), Sodium Lauryl Sulfate Sodium, Laureth Sulfate Sodium, Lauryl Sulfoacetate Sodium, Lauroyl Isethionate, Sodium Lauroyl Taurate.

Silicones
A popular ingredient in skincare and haircare, forms a barrier between skin and environment, therefore enabling accumulation of toxins and natural oils in pores, causing acne bursts, irritation and rashes. Additionally, silicones have no skin benefiting properties. They are just plastic fillers used only to enhance feel and texture of the product.
What To Look For On The Product Label
Dimethicone, Cyclomethicone, Amodimethicone, Pheryl Trimethicone., Ceteraryl Methicone, Dimethiconol, Stearyl Dimethicone, Cyclohexasiloxane, Cyclopentasiloxane (Or Any Ingredient Ending With A ‘Cone’ In General)

Formaldehyde and Formaldehyde releasers
Formaldehydes are known to cause irritation to eyes, nose and throat. They are also related to causing some rare forms of cancer, when an individual is exposed to high concentrations for a prolonged time. In beauty products, they are either added directly or are released from ingredients.
What To Look For On The Product Label
Formaldehyde, Uaternium-15, DMDM Hydantoin, Imidazolidinyl Urea, Diazolidinyl Urea, Polyoxymethylene Urea, Sodium Hydroxymethylglycinate, 2-Bromo-2-Nitropropane-1,3-Diol (Bromopol) And Glyoxal.

Petroleum-derived ingredients
Petroleum and derived ingredients are classified as carcinogens (cancer causing) by European Union. PAH present in petroleum, can cause skin irritations and allergies.
What To Look For On The Product Label
Parafin Wax, Mineral Oil, Toluene, Benzene, Anything With PEG (Polyethylene Glycol)

Drying Alcohols
Alcohols, drying in nature, harm skin’s protective layer, depletes vital substances required for healthy skin. It also messes up with sebum production in pores, making skin acne prone and oily. It is particularly bad for oily skin. In simple words, alcohols when put on skin regularly, speed up the ageing process.
What To Look For On The Product Label
Ethanol, Isopropyl Alcohol, Alcohol Denat

Talc
Chemical ingredients present in Talc, like silicates talc and asbestos are not only carcinogen (cancer causing) but also cause allergies and infection in lungs.
What To Look For On The Product Label Talc
Editable Text

Essential Oils
Essentials are a true example of ‘not all natural ingredients are safe’ term. When used regularly on skin or in concentrations higher than 0.1%, essential oils can significantly irritate the skin casing rashes, burns and acne. As a matter of fact, their positives don’t outweigh the negatives effects they have on skin.
What To Look For On The Product Label
Essential Oil, Limonene, Citronellol, Eugenol, Linalool
