We follow a full disclosure policy for ingredients on our website and product packaging. Additionally, we believe what is not in the products is as important as what is.

Parabens
A family of preservatives, easily absorbed by the skin, parabens are believed to disrupt hormonal balance in our body by emulating estrogen. Very high levels of estrogen in our body can trigger an increase in breast cell division, which can lead to tumors and even cancer.

What to look for on the product label

methylparaben, ethylparaben, propylparaben, butylparaben, isobutylparaben, isopropylparaben, benzylparaben

Sulphates
Popular surfactants, sulphates can cause varying levels for eye and skin irritation, which can worsen when used for prolonged periods of time. They can also strip off skin’s natural oils and cause rashes. When used in shampoos, they can cause scalp irritation, dandruff and itchiness.

What to look for on the product label

Sodium Lauryl Sulphate (SLS), Sodium Laureth Sulphate (SLeS), Sodium Lauryl Sulfate Sodium, Laureth Sulfate Sodium, Lauryl Sulfoacetate Sodium, Lauroyl Isethionate, Sodium Lauroyl Taurate.

Silicones
A popular ingredient in skincare and haircare, forms a barrier between skin and environment, therefore enabling accumulation of toxins and natural oils in pores, causing acne bursts, irritation and rashes. Additionally, silicones have no skin benefiting properties. They are just plastic fillers used only to enhance feel and texture of the product.

What to look for on the product label

Dimethicone, Cyclomethicone, Amodimethicone, Pheryl Trimethicone., Ceteraryl Methicone, Dimethiconol, Stearyl Dimethicone, Cyclohexasiloxane, Cyclopentasiloxane (or any ingredient ending with a ‘cone’ in general)

Formaldehyde and Formaldehyde releasers
Formaldehydes are known to cause irritation to eyes, nose and throat. They are also related to causing some rare forms of cancer, when an individual is exposed to high concentrations for a prolonged time. In beauty products, they are either added directly or are released from ingredients.

What to look for on the product label

Formaldehyde, uaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, polyoxymethylene urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3-diol (bromopol) and glyoxal.

Petroleum-derived ingredients
Petroleum and derived ingredients are classified as carcinogens (cancer causing) by European Union. PAH present in petroleum, can cause skin irritations and allergies.

What to look for on the product label

Parafin wax, Mineral oil, Toluene, Benzene, Anything with PEG (polyethylene glycol)

Drying Alcohols
Alcohols, drying in nature, harm skin’s protective layer, depletes vital substances required for healthy skin. It also messes up with sebum production in pores, making skin acne prone and oily. It is particularly bad for oily skin. In simple words, alcohols when put on skin regularly, speed up the ageing process.

What to look for on the product label

Ethanol, Isopropyl Alcohol, Alcohol Denat

Talc
Chemical ingredients present in Talc, like silicates talc and asbestos are not only carcinogen (cancer causing) but also cause allergies and infection in lungs.

What to look for on the product label

Talc

Essential Oils
Essentials are a true example of ‘not all natural ingredients are safe’ term. When used regularly on skin or in concentrations higher than 0.1%, essential oils can significantly irritate the skin casing rashes, burns and acne. As a matter of fact, their positives don’t outweigh the negatives effects they have on skin.

What to look for on the product label

Essential oil, Limonene, Citronellol, Eugenol, Linalool

Chemical Sunscreens
They have earned a bad reputation primarily because of their carcinogenic properties, hormonal disruption in humans, reproductive toxicity in humans, toxicity to coral reefs and environmental health hazards.

What to look for on the product label

Oxybenzone, Avobenzone, Octosalate, Octocrylene, Homosalate, Octinoxate

Why Do We Use Fragrance?

We believe that sensorial experience is important for our customers to enjoy our skincare products. We use a minimal amount of fragrance, 0.5% or less in our formulations. This is to provide you a pleasant sensorial experience while using our products because some ingredients and actives don’t smell great.